5 Simple Ways to Promote Your Beauty Brand on TikTok

TikTok is known as the best social media application for its extensive user base, excellent inbuilt features, and tools that attract everyone. But what does it mean for marketers and creators? Well, a great example would be the viral trend called #TikTokMadeMeBuyIt. This particular viral sensation has greatly tempted the beauty industry. 

As a result, some of the most fantastic beauty brands, like Cosrx, Youthforia, Rare Beauty, etc., have created a solid online presence and become pioneers to many brands and companies to sell their products and services. 

Even if you are a newbie to TikTok and need help creating a robust online presence, no worries. You can leverage Trollishly to amplify your social media presence and take your profile to the next level. This article is here to help you promote your beauty brand on TikTok in five simple yet powerful ways.

1 Determine Your Target Audience

Why is it always necessary to determine your target audience first? Because audiences are the backbone of your brand. So it is always mandatory to know your audience. Then, as you promote your beauty products, you can ask a few questions, like how old your audience is, how to identify them, and how your beauty products can help them effectively. Finally, you can develop your branding tactic to promote your products with all these.

Determining your target audience will boost engagement in two different ways. 

• One is scrolling through the For You Page and interacting with creators and posts who fit your target audience. By commenting and liking videos, your profile will be exposed to other users interested in your content.
• ‘For You Page’ is always customized to the users’ own preferences. Being attentive to your beauty niche will help you increase the chance of featuring your video content. 

2 Create an Outstanding Content

Once you have determined your target audience, you can create unique video content on TikTok. Of course, video marketing is common in TikTok, and it will ultimately help your beauty brand generate more sales. So first, figure out a technique for how your beauty brand will stand out from others. Then start experimenting by filming and editing your TikTok videos. 

Employing different filming and editing techniques is an excellent approach to making your videos more engaging to the audience. You may also create videos like showcasing or doing the swatch test of your beauty products. Also, you can use the macro lens to film a zoom-in video when you are explicitly doing eye makeup.

3 Leverage the Trends

Leveraging the TikTok trends will increase your engagement rate and the possibility of going viral. This is because TikTok’s algorithm extensively works as it customizes the videos on your FYP. In addition, you can also utilize the trending sounds to increase the chance of going viral on TikTok. 

As everyone uses and interacts with the video you post, you must select the perfect yet suitable sounds for your video to increase your engagement rates effectively. In addition, you can also buy tiktok likes to improve your engagement and get a chance to feature on FYP organically.

For example, a viral TikTok trend only applies to beauty brands called Get Ready With Me (GRWM). However, this trend is widely used by many users as it is gaining popularity. 

4 Collaborate With Other Influencers

Whether you agree or not, the power of influencer marketing on TikTok will dramatically increase your beauty brand recognition. All you need to do is to find a suitable influencer for your beauty brand. You have to find influencers with a similar target audience to yours and ensure their engagement rates and preferences are appropriate to your budget.

If you are an aspiring beauty brand owner, you can collaborate with micro-influencers whose followers range from 10K to 100K will help you boost your beauty brand’s engagement, followers, and sales. Reaching out to influencers is relatively easy; you can send an invitation through Direct Message (DM) or send your beauty products as a gift.

5 Take Advantage of Analytics

TikTok has this great inbuilt free tool called analytics that you can use to analyze your follower’s demographics and track the performance of your content. This feature is accessible only when you have a business account on TikTok. Knowing your audience’s demographic details is necessary as a beauty brand owner. 

The details you can find through the demographics are gender, location, follower activity, etc. With this information, you can analyze your target audience’s preferences and make videos that resonate with them. Sometimes these analytics will change the perspective of your marketing tactics, so be active and start working on it. 

Don’t lose hope if your metrics are too less than you expected. You can seek the support of Trollishly to boost your content performance and yield better results organically. Here are the two best beauty brand examples that effectively used TikTok’s marketing strategy.

1. Rare Beauty

The Rare Beauty brand was founded by singer and actress Selena Gomez in 2020. Once she started her own makeup line, she immediately posted about it on TikTok. People began to emphasize the importance of originality over anything else. This is mirrored across their feed, as influencers in the beauty industry from various backgrounds posted entertaining and instructional video content featuring their multiple products. Rare Beauty took a different approach, focusing on beauty niche influencers with large followers to fuel their growth and reputation, and it worked remarkably well. 

2. Beardbrand

A men’s hair care company called BeardBrand is dedicated to assisting men in developing and maintaining facial hair by enhancing the general health of their hair. There are few men’s beauty brands that are effectively using TikTok for promotions. This brand posted videos doing beard trimming tutorials, styling advice, and bald hair hacks. As a result, Beardbrand gained its audience’s trust and increased its brand awareness with the help of TikTok marketing. 

Final Thoughts 

TikTok is a creative, funny, and effective platform to promote your beauty products and gain audience credibility skillfully. Determining the target audience, creating unique content, leveraging the trends, and utilizing influencer marketing are all simple but effective ways to promote your beauty brand on TikTok.

Understanding these recommended ways can assist you in building a strong TikTok profile for your beauty brand. So what are you still looking for? Utilize the power of TikTok marketing to skyrocket your beauty brand to the next level. Good Luck!